Amazon views the assistant as customers' one-stop shop for all their shopping needs.
Rufus can answer questions like, 'What to consider when buying running shoes?' and display comparisons for things such as, 'What are the differences between trail and road running shoes?' It can also perform follow-up questions like, 'Are these durable?'
Amazon said in 2023 every division in its company was working on generative AI. It's since launched AI-powered review summaries, and it began encouraging sellers to make AI listings and image backgrounds for their products.
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