Amazon is set to introduce an AI-enhanced upgrade to its Alexa voice assistant, focusing on boosting exposure for publishers through new licensing deals. This initiative comes as other tech platforms decrease their distribution of news content. Publishers hope the upgrade will enable their content to be read aloud or displayed on Echo devices, offering a fresh opportunity for traffic. Although earlier efforts with Alexa skills were lackluster in the past, this new feature intends to leverage Alexa's install base of over 100 million devices for better engagement.
Amazon is negotiating licensing deals with publishers to enhance its Alexa voice technology, aiming to improve publisher exposure amidst declining traffic from other platforms.
As Amazon prepares to reveal an upgraded AI version of Alexa, publishers hope it will provide much-needed visibility as engagement from previous tools wanes.
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