The image Amazon used for the '12 Angry Men' movie poster had more than 12 characters with deformed, inhuman faces, resembling sleep paralysis monsters, indicating AI involvement.
Amazon did not use the AI-generated image for the Prime Video version, reserving it for Freevee due to licensing issues from a third party which provided images for the film, prompting efforts for its replacement.
Companies like Amazon are increasingly turning to generative AI for cost-saving in marketing, potentially leading to more unconventional and disturbing visuals in film and TV posters.
Previous instances such as the use of AI images for Amazon's Fallout TV show indicate a growing trend where marketing materials could range from odd to nightmare fuel due to AI-generated content.
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