Enterprises to spend over $40 billion on generative AI; consumers are more concerned than excited about AI; successful AI ads focus on enhancing human creativity.
Misunderstanding of AI's purpose in advertising; AI should handle grunt work to expand human creativity; consumers distrust AI.
Consumers skeptical of AI ads; issues seen in Google's Gemini AI ad at the Olympics; focus should be on enhancing human creativity.
Collection
[
|
...
]