"What that will free up is the resources for those humans to make different decisions that can help optimize," DeBevoise said in this week's episode of Quartz AI Factor, a new video interview series filmed on location at the Nasdaq MarketSite. He emphasizes that AI will allow humans to focus on more impactful creative decisions.
"I do feel like the tool sets are gonna improve," DeBevoise said, "and improve on the production and creation side to enable folks to really optimize the content they create for what audiences are looking for." This shows a positive outlook on AI's role in enhancing content creation.
"I don't think it'll ever take out the creativity of people coming up with new and inventive things from a content perspective," he added. "And I do believe humans are the only way to create that in a really robust way, over the long term." He firmly believes human creativity is irreplaceable.
DeBevoise said companies are already in what he calls the "productivity gains area," with firms - including his own - looking ahead at how AI could help drive revenue and engagement growth. This highlights the current transition many media companies are making toward utilizing AI.
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