AI Washing cartoon- Marketoonist | Tom Fishburne
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from Marketoonist | Tom Fishburne - Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking.3 months ago
"AI suffers from an unrelenting, incurable case of vagueness," Eric Siegel told BBC reporter James Clayton. At the same time, Gartner pegged Generative AI in its most recent Hype Cycle as being on the "Peak of Inflated Expectations."
Marketoonist | Tom Fishburne - Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking.https://marketoonist.com/2024/01/ai-washing.html
As James Clayton observed, "no product is too boring or humdrum, it seems, to escape an AI makeover." It's also a recipe for disappointment, as people expecting ChatGPT-level magic discover that "AI-powered" can be just a warmed-over version of the same old thing.
Marketoonist | Tom Fishburne - Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking.https://marketoonist.com/2024/01/ai-washing.html
In the frenzy of hype around new technology, it's a good idea never to lose sight of actual consumer needs. An application of the new technology may help address those needs. Or it may not. But marketers have a tendency to focus on the product, rather than on the consumer.
Marketoonist | Tom Fishburne - Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking.https://marketoonist.com/2024/01/ai-washing.html
Read at Marketoonist | Tom Fishburne - Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking.
#ai #marketing #consumer-needs #hype #disappointment
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