Causal AI has emerged as a transformative element in ensuring transparency and trust across industries like advertising, redefining the decision-making landscape.
By utilizing causal AI, Scanbuy achieved a tenfold return on investment in mobile advertising without additional spending, showcasing the technology's transformative potential in programmatic advertising.
The partnership between Scanbuy and Howso exemplifies how causal AI fosters accountability while enhancing explainability, which are critical in navigating stringent regulatory environments.
With increasing regulatory pressures, advertisers need to demonstrate the reasoning behind AI decisions; causal AI allows them to meet these demands while optimizing performance.
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