Adobe's recent study highlights the significant impact of generative AI on online shopping habits. Analyzing over one trillion visits to U.S. retail websites and surveys of 5,000 consumers, it reveals that many shoppers now prefer AI chatbots for guidance on product choices. Notably, 39% have utilized these tools, citing efficiency and trust in AI-generated recommendations. The findings show a staggering increase in traffic from AI tools, especially during the holiday season, with record surges observed on Cyber Monday, reinforcing the growing acceptance of AI in retail.
The study found that traffic from generative AI sources increased by 1,200% in February 2025 compared to July 2024.
Consumers are turning to AI as a trusted shopping assistant, with 39% reporting they have used generative AI for online shopping.
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