Connor Hayes, vice-president of product for generative AI at Meta, emphasized the future vision for AI users: 'They'll have bios and profile pictures and be able to generate and share content powered by AI on the platform.'
The concept of AI-generated personas raises concerns about 'enshittification' of the internet as more platforms risk becoming filled with artificial interactions rather than genuine connections.
Research illustrates the potential of AI social personas to act as valuable tools for understanding human behavior, with experiments like GovSim showcasing how AI characters mimic human collaboration.
Critics of Meta's plans indicate a troubling trend, as previous AI profiles on Facebook demonstrated the platform's struggle with effective engagement from real users, leading to their eventual removal.
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