Alphabet's strong third-quarter 2024 revenue of $88.3 billion reflects a 15% year-over-year increase, driven primarily by performance in Google Services, especially search and YouTube ads.
Google CEO Sundar Pichai highlighted the significant role of AI, noting over 1 billion users engaging in AI search, which is enhancing shopping and connecting users to businesses.
Adoption of AI in advertising is growing, as seen with Audi's use of the Gemini model for generating creative assets, illustrating innovative approaches in ad production.
The impact of election-related ads also contributed positively to their growth, particularly benefiting YouTube's ad revenue, showcasing how timely events influence advertising performance.
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