More than a third of marketers (36%) say their company doesn't have a 'clear and actionable plan for AI integration into their marketing strategy,' according to a new report.
Privacy, cited by 52% of those surveyed, is marketers' top concern regarding AI in marketing. It was followed by 'over-dependence on technology' (46%), 'making data 'AI-ready'' (41%), and 'AI potentially replacing my role' (36%). Other concerns included integrating current systems (35%) and ensuring ROI (30%).
Concerning dedicated marketing personnel for overseeing AI models, 39% have specialized staff, 21% do not, and 37% are in the process of training or upskilling their staff.
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