"At the beginning of September, Infobip, a leading Cloud Communications as a Service (CPaaS) platform, and the MoneyGram Haas Formula One (F1) team announced that they were going to launch a WhatsApp-based conversational assistant at the F1 race that took place at Monza, in Italy, on September 7th. The conversational assistant, available via a Click-To-WhatsApp ad integration from Facebook and Instagram, was designed to enable the team to develop deeper connections with fans worldwide by giving them the chance to win signed race memorabilia"
"Now, all of this took place on WhatsApp, but it could easily be replicated on other channels like RCS (Rich Communication Services), the next generation of smartphone communication, which offers richer, more interactive and secure messaging compared to SMS. The demo was impressive, but while I was watching, I couldn't help but think about all of the possibilities that this type of innovation offers both marketing and support teams."
Infobip and the MoneyGram Haas F1 team launched a WhatsApp-based conversational assistant at the Monza race on September 7. The assistant used a Click-To-WhatsApp ad integration from Facebook and Instagram to run interactive quizzes offering signed race memorabilia. Infobip demonstrated a conversation with a digital twin of driver Ollie Bearman at its Shift conference. The experience ran on WhatsApp but can be replicated on RCS for richer, interactive messaging. The demo illustrated potential uses in marketing and customer support, including branded digital twins and AI-powered agents. Infobip product staff provided a platform tour showcasing customization and agent capabilities.
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