"There's no way we could personalize to that level on our own. Customers are responding better when the message is tailored to the item they were looking for and the stage of their shopping behavior that they're in, versus just getting generic messages."
"As AI gets more embedded into the shopper journey, as it becomes more intuitive and as shoppers are being introduced to newer tools, it's having a significant impact on sales metrics across platforms."
Collection
[
|
...
]