Business is tough, but we need to remember what business we’re in. AI can’t replace creative genius. It will continue to try, but going into 2025, we need to keep our focus on what we do well, which is to create work that shifts the dials. There are so many distractions, but we should stick to our course, double down on creativity and keep coming up with different solutions to our clients’ business challenges.
Being in the digital transformation business means embracing change. It requires balancing the implementation of today's technologies to address current challenges while helping companies invest in their future to seize tomorrow's opportunities. Too often, companies fall into the trap of treating digital solutions as tactical exercises, instead of thinking strategically about where they are headed.
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