Rytis Lauris, CEO of a marketing automation platform, discusses how AI technologies have significantly influenced e-commerce. While the implementation of AI tools like chatbots and product recommendations is growing, consumers currently desire enhancements to their shopping experience rather than a complete transformation. A recent survey reveals that features such as improved product recommendations and quicker product discovery are highly valued by shoppers. However, brands must ensure their AI offerings are relevant and user-friendly, particularly in customer service, where many current chatbots fall short.
AI in e-commerce has the potential to significantly enhance customer experiences, especially through improved product recommendations and more responsive customer service.
Brands must focus on delivering relevant AI-driven product suggestions, as consumers desire not a transformed experience but one that is simply better.
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