At the Nvidia GPU Technology Conference (GTC), CEO Jensen Huang presented groundbreaking AI advancements poised to revolutionize marketing. The announcements included the Blackwell Ultra platform for enhanced customer engagement through improved virtual assistants and personalized ad targeting. Additionally, the Dynamo framework enables cost-effective AI deployment, allowing marketers to execute AI-driven campaigns more efficiently. Collaborations with Google and Oracle promise autonomous functionalities and faster enterprise software capabilities. Further innovations include lower infrastructure costs and scalable AI solutions, paving the way for advanced generative media and streamlined marketing operations.
At this year's Nvidia GPU Technology Conference, the keynote by chief exec Jensen Huang was stacked with announcements that could shift how brands create, communicate and connect.
Nvidia's new Blackwell Ultra platform lets AI reason more like humans. Expect sharper virtual assistants, recommendation engines and ad targeting that feels less like code and more like a conversation.
Marketers will be able to roll out AI-driven campaigns and customer tools faster - and more cheaply, thanks to the Dynamo open-source framework that cuts the cost of deploying AI models.
Nvidia and Google are developing agentic AI - tech that can take independent actions, potentially leading to autonomous creative testing, customer research bots or AI media planners.
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