AppsFlyer's new AI layer marks a significant advancement in fraud detection and prevention. By incorporating cutting-edge AI models into Protect360, we're delivering faster, more accurate fraud detection and empowering our customers to make better decisions with trustworthy data. The result is a solution that not only detects fraud but also actively deters future fraud attempts, enabling businesses to focus on growth without the threat of fraudulent data. Marketers' money can go towards acquiring real users, generating real revenue, and improving key revenue metrics like customer lifetime value.
With a prediction by Juniper Research that $170 billion will be lost to ad fraud by 2028 coupled with inefficiently targeted campaigns, marketers must find ways to maintain reliable and trusted data across multiple campaigns and networks.
The new AI-driven layer strengthens Protect360 to stay ahead of fraudsters' new methods, enhancing its ability to detect and deter fraud in real time. While marketers have developed new strategies and campaigns across a multitude of platforms to reach real users, they have simultaneously faced a consistent stream of fraudulent activities and bot capabilities.
AppsFlyer's new AI-powered Protect360 is now out of beta and being used by customers across various industries, including gaming, gambling, and finance. These businesses have reported significant improvements in fraud detection, deterrence.
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