The recent Super Bowl featured a notable focus on AI in advertising, with OpenAI and Google showcasing their technologies. OpenAI introduced its first-ever Super Bowl ad, which employed pointillism animation to depict milestones leading to generative AI, receiving mixed public reactions. In contrast, Google promoted its Gemini chatbot through a touching narrative of a father preparing for a job interview while raising his daughter. This juxtaposition of ad strategies highlights the evolving landscape of AI engagement and the diverse responses it elicits from audiences.
OpenAI debuted its first-ever Super Bowl ad, marking its entry into high-profile marketing, with mixed reactions highlighting the public's divided opinion on AI.
Google showcased its Gemini chatbot in a heartfelt ad about balancing career aspirations with parenting, contrasting with a previously controversial cheese-themed ad.
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