Kevin Systrom, co-founder of Instagram, criticized AI firms for employing techniques aimed at boosting engagement metrics, which he believes detract from delivering valuable insights. At a recent event, Systrom expressed concern over tactics akin to those used by social media platforms to provoke excessive user interaction. He noted that chatbots should emphasize high-quality answers rather than just increasing time spent or daily active users. The criticisms coincide with broader concerns about AI responsiveness and engagement strategies, highlighted by OpenAI's admission regarding ChatGPT's overly friendly approach to user inquiries.
Systrom criticized AI companies for prioritizing engagement tactics that lead to unnecessary follow-up questions, rather than focusing on providing genuinely useful insights.
He likened the engagement strategy to tactics used by aggressive social media companies, urging AI firms to prioritize high-quality answers over user metrics.
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