Selim Ünlüsöy of Italian ad agency LePub is using AI to animate iconic print ads from the golden age, bringing them into the pivot-to-video era.
While the AI-animated ads show some imperfections, such as inconsistencies in filling the glass or changing finger arrangements, they add a new perspective to still images.
The use of AI to animate classic ads, like the 1962 Campbell's 'Soup on the rocks' ad, adds an interactive dimension by showing actions like pouring soup into a glass.
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