eBay debuts new ad tools including AI for campaign creation, personalized recommendations, and trend-based campaign building to help sellers optimize advertising efforts.
Sellers sought automation due to time constraints and desired more insights on growing their businesses, prompting eBay's focus on providing user-friendly ad solutions and campaign optimization.
eBay leverages semantic understanding and large language models to target keywords for ads, incorporating search terms, sub-categories, and shopper history to enhance campaign relevancy.
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