AI Briefing: Creative ways companies used AI in advertising in 2023
Briefly

"We can now make the character say different things very easily without reproducing. So we can test scripts, we can tailor scripts to different audiences very quickly and bring this to dozens of markets and scale it very quickly. It's actually a playing field that just lets us learn faster."
"You need a few front runners that experiment and then do showcases internally to get others excited about about the use cases that are popping up on a constant basis."
Read at Digiday
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