According to a joint study by Lightricks and the American Marketing Association, 61% of marketing executives use AI tools weekly, compared to only 42% of entry-level marketers. This highlights a significant role gap in AI adoption within organizations, revealing a disparity in familiarity and utilization rates between more experienced roles and their entry-level counterparts.
The data shows that 75% of marketers at large businesses reported receiving AI training, while 65% at medium-sized businesses claimed similar training. This indicates that company size plays a role in the adoption of AI tools, with larger organizations more equipped and possibly more willing to invest in technology and training.
Collection
[
|
...
]