The article discusses the shift towards automation in advertising led by platforms like Meta, Google, and Amazon, which could bypass traditional creative agencies. This shift may streamline production but risks erasing cultural narratives embedded in human-crafted ads. Iconic campaigns reflect societal values, and the evolving reliance on AI for ad generation raises concerns about originality and cultural memory. With promises of seamless ad creation for businesses, the centralization of control in a few platforms threatens the diversity of expression that rich human input once provided.
The automation of advertising by platforms like Meta and Google risks erasing not only jobs but also the cultural narratives embedded in human-crafted ads.
As we delegate creative control to AI, we must consider what stories are being lost and the implications for our collective cultural memory.
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