'Ads are coming.' An AI search expert predicts what the future of search is going to look like
Briefly

"The old guard is adapting little bits of AI, and AI is trying to mimic the old guard with traditional search, which is a funny place to be."
"You wouldn't think that, because if you ask consumers if they want ads, they're like 'Hell no! I don't want ads in there,' but in the end, they will."
"Currently, AI search differs from traditional search not only in the way you search - it's much more like having a two-way conversation instead of typing in search terms."
Read at TechRadar
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