At Adobe's annual Summit conference, the company unveiled its latest innovation, the Agent Orchestrator, which is part of the Adobe Experience Platform (AEP). This tool empowers businesses to create and manage AI agents—both from Adobe and third parties—to deliver personalized customer experiences. With over a trillion interactions activated yearly through AEP, the introduction of AI agents, including those focused on content production and site optimization, aims to further improve customer engagement. This move capitalizes on the recent surge in traffic from AI-driven sources.
Adobe's Agent Orchestrator within the AEP enables businesses to create and manage AI agents, enhancing customer experiences through tailored interactions powered by artificial intelligence.
The introduction of AI agents at Adobe Summit aims to elevate personalized customer experiences, with the potential for significant increases in engagement and traffic.
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