The new Adobe Firefly Video Model introduces 'Text to Video' and 'Image to Video' components, allowing users to generate short videos from text prompts and still images.
Adobe’s approach contrasts with other AIs like OpenAI's Sora, which aims to produce complete films; Firefly focuses more on supporting creators’ storytelling abilities.
Adobe emphasizes that Firefly’s AI is 'commercially safe', having been trained on 'public domain or licensed content' to avoid copyright infringement issues.
The 'Generative Extend' tool will help fill gaps between footage using AI-generated content, enhancing editing workflows but initially available only as a beta feature.
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