A chip company you probably never heard of is suddenly worth $1 trillion. Here's why, and what it means for Nvidia.
Briefly

Broadcom's recent earnings report revealed a striking 220% growth in custom AI chip revenue compared to the prior year, highlighting the company's pivotal role in the tech industry.
While Nvidia dominates the AI chip market with a 90% share, many tech companies are now turning to Broadcom for custom AI chips as they seek alternatives.
Morgan Stanley analysts predict the ASIC market will nearly double to $22 billion next year, primarily driven by innovations like Amazon's Trainium and Google's TPUs.
Although multi-purpose chips from Nvidia and AMD dominate now, the rising need for custom chips signifies a shift in the AI hardware landscape towards specialized solutions.
Read at Business Insider
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