AI-driven recommendations and social media influencers have significantly influenced consumer behavior during the festive sales, with 84% of consumers purchasing based on influencer suggestions.
This festive season, the Indian eCommerce market is predicted to reach $12 billion, marking a 23% increase from the previous year, driven largely by demand in fashion and electronics.
The growth in eCommerce is notably fueled by digital penetration in Tier-2 and Tier-3 cities, with around 60% of festive online orders expected from these non-metro areas.
Our aim is to keep innovating and providing the necessary tools for businesses to thrive in a rapidly growing $12 billion festive eCommerce market, especially supporting MSMEs.
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