Despite the significant advancements in AI, many marketers are still in the early stages of adoption, often engaging in 'random acts of AI' without a cohesive strategy.
The Conference illustrated a stark contrast between the rapid evolution of AI technologies and the slower, hesitant approach many organizations take in integrating these tools into their marketing strategies.
Roetzer emphasized that organizations must embrace AI in a strategic manner or risk being outpaced by AI-native competitors that have fully integrated AI into their processes.
An effective approach, as demonstrated by Tomorrow.io, starts with asking, 'How do we leverage AI to drive initiatives?' This mindset can redefine an organization’s efficiency and creativity.
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