Believing what you see is more difficult than ever due to the ease of generating synthetic content, which raises significant concerns about misinformation as we approach critical events like elections.
Without a way for the public to verify the authenticity of digital content, we are approaching a breaking point where the public will no longer believe true things they see online.
A staggering 94% of respondents expressed concern about misinformation affecting the upcoming election, highlighting the widespread impact of digital misinformation on public perception and trust.
The emergence of generative AI has intensified the challenge of discerning between reality and synthetic content, as 87% of surveyed individuals reported difficulties in distinguishing between the two.
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