At the CES, major trends emerged regarding the future of TV, particularly revolving around AI and data's role in advertising. Media professionals discussed how these technologies are blurring the lines between legacy media and tech companies. Notable advancements from Disney and NBCUniversal showcased AI-driven features aimed at improving audience targeting and advertisement effectiveness. The rise of free, ad-supported streaming services is also significant, as they continue to evolve and start resembling legacy media in their operations, reshaping the advertising landscape for upcoming years.
The future of TV relies heavily on artificial intelligence and data, which are reshaping the advertising landscape by merging traditional media with tech innovations.
Leading media companies are enhancing their technological capabilities, with AI being an essential element for targeting, frequency capping, and personalized advertising.
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