AI-generated imagery tools can enhance personalization in marketing, but their effectiveness relies on strategic, targeted applications that consider privacy and user expectations.
Employees are hesitant to adopt AI image tools, often due to privacy concerns and doubts about AI's capabilities, highlighting the need for clear communication.
Misaligned expectations often lead users to treat AI as a magic box, resulting in disappointment when it doesn't fulfill unrealistic demands for precision.
To maximize AI's potential, teams need defined criteria for its applications, which will provide the necessary guardrails for effective integration into workflows.
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