"Cook has safeguarded the core values that Jobs instilled at Apple, emphasizing focus, collaboration, and an obsession with user experience. He stated, 'His DNA is deep in this company; we revere him.'"
"Cook noted that when Jobs informed him he would be the next CEO, he advised, 'Never ask what I would do. Just do the right thing.' This guidance helped Cook avoid the indecision that can follow a founder's departure."
Tim Cook succeeded Steve Jobs as Apple CEO and significantly increased the company's annual net sales and net income. Under his leadership, Apple's market capitalization soared from $350 billion to $4 trillion. Cook preserved Jobs' core values, emphasizing focus, collaboration, and user experience. He also forged his own path, following Jobs' advice to do the right thing rather than emulate him. As Cook prepares to step down, he reflects on the lessons learned from leading a company deeply influenced by Jobs' legacy.
Read at www.businessinsider.com
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