Apple Intelligence, branded as 'AI for the rest of us', integrates generative AI seamlessly into existing Apple features, enhancing user experience across multiple applications.
Apple Intelligence is ultimately a pragmatic take on generative AI, embedding itself into existing offerings rather than being a standalone product, showcasing a sensible yet effective deployment.
At WWDC 2024, Apple showcased that despite initial skepticism, they have been quietly developing a robust AI strategy focused on enhancing existing applications with new features.
The technology will operate behind the scenes, enhancing Apple's ecosystem by introducing Writing Tools that streamlines text generation, proofreading, and messaging across various apps.
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