Google has been ruled guilty of monopoly practices in web advertising by a US District Judge, violating the Sherman Antitrust Act. This ruling is a substantial setback for Google, already wrestling with previous antitrust claims regarding its dominance in search and browser markets. The legal issues raise concerns over the future of Google's advertising revenue, which is vital for funding its services like Gmail and YouTube. The outcome could lead to major consequences, including potential divestment of parts of its business, such as the Chrome browser. Additionally, Google faces scrutiny in the UK, risking further financial penalties.
"US District Judge Leonie Brinkema found Google guilty of violating the Sherman Antitrust Act by 'willfully acquiring and maintaining monopoly power in the open-web display publisher ad server market and the open-web display ad exchange market.'"
"The determination that Google is operating an illegal monopoly...could be devastating to its business. The punishment or remedy currently isn't known, but previous corporations found guilty of intentional monopoly behavior have been broken up or forced to divest themselves of portions of their business."
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