"For the past 15 years I've started just about every morning the same way. I open my email and I read notes I received the day before from Apple's users all over the world."
"You share little pieces of your lives with me and tell me things you want me to know about how Apple has touched you. About the moment your mom was saved by her Apple Watch."
"Studies show that employee engagement drives performance outcomes, but those aren't just important approaches to take with employees. It should extend to customers, too."
"While it's not a novel concept to engage with customers via email, it does seem to be a unifying habit among leaders with long tenures."
Tim Cook announced his transition from CEO to executive chairman of Apple after 15 years. He shared his daily habit of reading customer emails, which helps him connect with users. Cook highlighted the personal stories shared by customers, illustrating how Apple products have impacted their lives. Experts suggest that active listening and empathy are crucial for leaders to build trust. A report indicated that consumers prefer engaging with companies that show genuine care. This practice of responding to customer emails is common among successful leaders across various industries.
Read at Fast Company
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