Taboola's founder announced a deal with Apple for native advertising within their apps, highlighting the company's growth to over $1.4 billion in annual revenue.
Apple's ad revenues are projected to reach $10.34 billion, with Taboola being an authorized advertising reseller for Apple News and Apple Stocks apps, managing ad placements.
Taboola's scale and relationships position it as an ideal partner for Apple to handle native ad placements across all markets.
Taboola's stock rose by 5.47% following the announcement of the partnership with Apple for native advertising within their news and stocks apps.
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