The rebranding of HBO MAX to 'Max' has faced backlash due to the loss of the recognizable HBO branding. Recent reports suggest that the streaming service is considering a shift in color palette from blue to a black-and-white scheme reminiscent of HBO. This change, led by new marketing chief Shauna Spenley, aims to connect with HBO's established branding, though many still believe that reverting to ‘HBO Max’ would be more effective. The social media response highlights frustration over abandoning a well-known identity.
"Nothing will ever undo the massive, hilarious, extremely dumb and unforced error of deliberately giving up the well-known, loved and powerful HBO branding. Just go back to being HBO."
"It’s not HBO MAX anymore, but it will have HBO's colours in addition to the dot from the HBO 'O'.... why not just get it over with and call it HBO Max?"
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