Apple TV+ has struggled since its launch nearly six years ago, reportedly losing over $1 billion annually despite gaining 45 million subscribers. The recent success of the show 'Severance' has been a bright spot for the platform, drawing critical acclaim and audience engagement similar to HBO-style hits. Yet, Apple's overarching motivation for continuing to fund this niche streaming service remains ambiguous, as the tech giant lacks clarity on how it aligns with its business strategy, unlike its competitors who transitioned towards profitability after initial losses.
"Severance is the thing Apple always wanted but never had until this year: An HBO-style show that critics and chattering classes adore - and that regular people actually watch."
"Apple has been working on Apple TV+ for six years. And it's still unclear why, exactly, Apple has spent many billions on it."
"Ma says Apple executives have thrown out different ideas that all seem like a stretch - like that people who already own iPhones will be more inclined to keep them if they also watch Apple TV+."
Collection
[
|
...
]