In 2024, the Latin American smartphone market experienced a significant 15% growth, reaching a record 137 million units shipped. Samsung maintained its leadership with 42.9 million shipments, capturing a 31% market share. Closely following were Motorola and Xiaomi, both with a 17% share, but Motorola faced a slight decline while Xiaomi saw substantial growth. The market also noted a shift toward affordable smartphones, with the under-$200 segment now representing 48% of sales. This trend has impacted the sales performance of higher-priced models, particularly affecting market leaders like Samsung.
The Latin American smartphone market grew 15% in 2024, reaching a record 137 million units, demonstrating a clear demand shift towards affordable devices.
Samsung led the market with 42.9 million shipments, while Motorola and Xiaomi were close competitors, showcasing intense rivalry among smartphone brands in the region.
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