After Steve Jobs' return to Apple in 1997, he enlisted designer Jony Ive to create the iMac, aiming to save the financially struggling company. The iMac's colorful and approachable design transformed personal computing, making technology more accessible and appealing to consumers. With intentional design elements, like the recognizable handle, the iMac became a symbol of innovation and sold 800,000 units in its first five months. Ive emphasized the importance of user-friendly design, creating products that evoked a sense of life and excitement in technology.
"We started work from the first day that we met on what became the iMac," Ive said.
"It references immediately and unambiguously your hand, and you understand, therefore, something about this object," Ive said.
"The candy-colored PCs were the home run Apple needed. It sold 800,000 iMacs in the five months of its launch in 1999."
"It felt alive; it didn't static; it didn't feel stuck," Ive said.
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