Shares of Alphabet fell sharply after Apple hinted at exploring AI-driven search options for Safari, indicating a potential shift that could diminish Google's long-held dominance in search on Apple devices. Eddy Cue's testimony in an antitrust case revealed Apple's interest in incorporating AI search engines like OpenAI into Safari, despite believing Google should remain the default. The drop in Alphabet's stock price represents a significant financial loss, reflecting the growing challenges Google faces from generative AI technology influencing user behaviors.
Eddy Cue, Appleâs senior vice president, highlighted during the antitrust case that Apple is 'actively looking' to implement AI-powered search options in Safari, signaling a potential shift.
Alphabet's stock faced a staggering 7.5% decline, representing one of its largest losses ever, as the company faces increasing competition from emerging AI searches.
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