French antitrust regulators imposed a fine of 150 million euros on Apple for allegedly abusing its market dominance through its App Tracking Transparency (ATT) tool, which restricts user data tracking by apps. Though the objective of the ATT is to protect user privacy, the French competition watchdog criticized its implementation as disproportionately affecting smaller publishers who rely on data collection for income. This ruling is the first of its kind regarding Apple's ATT. Despite the fine, Apple was not mandated to amend the tool, which has been scrutinized by advertisers and rivals.
French antitrust regulators fined Apple 150 million euros for abusing its dominant market position with its app advertising privacy control tool.
The fine addresses Apple's App Tracking Transparency tool, which is seen as penalizing smaller publishers reliant on third-party data for revenue.
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