Apple TV's Severance has sparked significant conversation after its second season, and Apple has cleverly leveraged this interest by including the Lumon Terminal Pro, a fictional computer from the show, on its website. This integration, though not available for purchase, creates a seamless connection to the series while promoting Apple products. Upon clicking the Lumon Terminal Pro, users are greeted with an amusing message and links to related content, reinforcing brand loyalty and viewer engagement with Apple’s ecosystem, further enhanced by promotional offers like free Apple TV+ with a Mac purchase.
When you click on Lumon Terminal Pro, you get the following text on the screen of the computer: 'Greetings. We are pleased to bring you a film detailing the art of arranging moving images to elicit an emotional response... Praise Kier.'
It's a parody or maybe even a mistake to see 'Lumon Terminal Pro'...on the Apple Store, right next to the MacBook Air. But it's real, though you can't actually buy it.
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