Apple is reportedly losing more than $1 billion annually on its streaming service, Apple TV+, which has struggled to gain subscribers since its launch in 2019. Despite substantial investments exceeding $5 billion in content production, Apple trimmed its spending by about $500 million last year. With an estimated subscriber count of 40.4 million, Apple TV+ remains well behind market leaders like Netflix and Disney+, which have over 300 million and 124 million subscribers, respectively. Bundling options and strategic partnerships are being explored to enhance its market appeal.
Apple has been losing over $1 billion annually on its streaming service, spending more than $5 billion on content since launching in 2019 while subscriber numbers remain low.
Despite earning significant acclaim with over 2,500 nominations and 538 wins, Apple TV+ lags behind competitors like Netflix and Disney+ in total subscribers.
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