Quartiles, a new game being tested by Apple News, challenges players to organize a grid of 20 syllables into five four-syllable words. While it bears similarities to other popular games, it adds a unique twist with word construction.
The success of games like Connections and Wordle for the New York Times has sparked Apple's interest in incorporating games into its platform. The Times reported significant user engagement with games compared to news content.
Investing in games has proven lucrative for the New York Times, with the acquisition of Wordle leading to a considerable influx of new users. Prioritizing gaming content has resulted in users spending more time playing games than consuming news.
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