Apple is reportedly exploring ways to monetize its Maps app, with a focus on integrating search-based advertisements. Sources have indicated that the Maps team discussed potential strategies for this at a recent all-hands meeting. While ads are already present in Apple News and Stocks, this move signals a broader push into advertising for Apple, particularly as the company aims to enhance its services division which achieved $26.3 billion in revenue in 2024.
In a recent report, Gurman details how Apple is looking to expand advertising across its services, with sources pointing to an all-hands meeting where the Maps team discussed potential strategies.
It's unclear why Apple is pushing so hard to further monetize its services division, especially after the segment hit a record $26.3 billion in revenue in 2024.
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