Apple TV+ is reportedly losing over $1 billion annually while maintaining a subscriber count of approximately 45 million in 2024. Since its launch in 2019, Apple has invested more than $5 billion annually in content. However, after reflecting on past financial performance, CEO Tim Cook reduced the budget by $500 million, prompting scrutiny of high-cost productions. This comes amid comparisons to Netflix, which boasts over 301 million subscribers and predicts substantial content spending. The changes reveal Apple's efforts to grapple with content value and profitability.
"Apple TV+ is losing more than $1 billion annually, with a subscriber count of around 45 million in 2024, prompting cuts in content spending."
"Apple has typically spent over $5 billion annually on content since its debut, but Tim Cook cut the budget by about $500 million last year."
Collection
[
|
...
]