The major streamers have all launched ad-based tiers to increase revenue without raising subscription prices. Netflix is pushing its ad-supported tier over the cheaper, ad-free option, showing the success of this strategy.
Apple TV Plus might launch an ad-based tier in the UK, indicated by talks with Barb, the UK's TV ratings body, to track ads on the platform. Apple's focus on cost-cutting and the $20 billion annual content spend suggest an impending shift to ad-supported services.
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